e-Docs

e-Docs are supplemental published writings that allow Pine & Gilmore to share their latest thinking in a condensed and easy-to-digest format. The e-Doc format provides a current look at important developments in the times between their major book releases.

"The Experience Is the Marketing"

The first Strategic Horizons e-Doc, this 14-page document explains how companies can generate demand for their offerings by staging marketing experiences that force customers to pay attention – and then pay up as a result – by buying those offerings. It includes real-world exemplars, provides a Location Hierarchy Model for helping readers determine their portfolio of experience offerings, and makes the case for the emergence of a new executive – the Chief Xperience Officer (CXO).

Purchase"The Experience Is the Marketing" exclusively on Amazon.com.